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2010 Innkeeper's Gathering & BBAV Annual Meeting
Boar's Head Inn - Charlottesville, VA
February 28, 2010
4:00 P.M.: Check In
4:30: Boar's Head- Light Coffee and Tea in the Library- a time to gather and see old friends.
6:00: Cash Bar
7:00: Dinner and Speaker
| GUEST SPEAKER: Jay Karen, PAII-THE NEW AGE OF MARKETING
Marketing is no longer just having rack cards and a pretty web site. In the age of Web 2.0, marketing now includes monitoring and influencing your reputation vis-a-vis all the various and new forms of social media web sites. ie On line comments from TripAdvisor to BedandBreakfast.com, plus Yelp, Twitter, Flicker, Facebook, YouTube and even Google...what's an Innkeeper to do? Jay will give us the do's and don'ts to become confident players in the new age of marketing. |
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March 1, 2010
Breakfast 7:30-8:15
Breakout Session I 8:15-09:30
A. Innkeepers Secrets and Planning for the Unexpected
Panel of BBAV Innkeepers John Roberts-A B&B At Llewellyn Lodge Lexington, Dick Cabell-The Inn at Sugar Hollow Farm Charlottesville and Janice Cowan-The Summerfield Inn Abingdon
Inn keeping is often stressful. We must be all things to all people, but forget our own needs. This session will give you time saving hints, ideas for how to gain guest appreciation, and discuss the importance of a "Crisis Plan of Action" when things do go wrong. These experienced innkeepers will give you new ideas on how to handle the everyday tasks, and maybe enjoy them more!
B. Sales Strategies for Attracting Guests Mid-Week (and every day!)
Peter Scherman the B&B Team
Innkeepers have more tools available to them today to market their inn than ever in the past. But there are still some great tips, tricks and fundamentals to get guests into your inn even in the slowest time and days of the week. In this session you will learn about the power of one-on-one relationships, creative offerings and incentives, and making your inn attractive to mid-week travelers.
C. Want to Pizazz the Plate?
Breakfast Presentation Innkeepers Panel Linda Hayes -The Inn at Riverbend Pearisburg, Mary Louise LaFond-Barclay Cottage Virginia Beach, and Lisa Montagne, Inn at Onancock
Want to kick it up a bit? Tired of the same old plate? This session presented by our own talented innkeepers will demonstrate how to garnish a plate with piazze, use simple ingredients and methods to make your presentation a work of art even if you don't see yourself as an artist, or having the time to do it! Also tips for what to have on hand for the emergency breakfast.
Breakout Session II 09:45-11:00
A. How to Improve Your Visibility on Our Web Site through use of the Blog
Jeff Logan, President Insideout Solutions, Inc. & Mike Rohde BBAV Webmaster, William Miller House Richmond
Topics will include Blogging, Why Blog & Advantages of Blogging, Blogging Tools,
B. Partnering Strategies-Identify and Implement Marketing with Others
Dave and Heidi Lanford The Iris Inn Waynesboro Moderators.
There is a brand new state-wide initiative to build these partnerships using the VTC as a clearinghouse. A speaker from VTC will offer suggestions and information regarding this program. Other regional members will share their experiences with co-venturing. The challenges of being found by our target markets are greatly enhanced when we combine our resources.
C. We Call It HOSPITALITY!
Jill Walter-The Sanderling House Deltaville and Judith Dickinson-Atherston Hall B&B Urbanna.
Preparing your inn for BBAV Inspections and Guest Inspections! A light hearted yet down to earth rendering of how to accomplish tasks we as innkeepers deal with on a daily basis. How to make guests feel as if they are welcome and have our full attention....we call this hospitality! Hints to make your rooms to die for and food the guests are drooling with anticipation to eat!
Both presenters have been involved in the hospitality industry for a long time, as professional innkeepers and Judith as a former Inspector for the English Tourist Board.
Web Presentation 11:10
Lunch 12:00
Spe aker 12:30
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Luncheon Speaker: Angela Megasko, Market Viewpoint LLC, Glenmoore PA For the first time in history there are four generations living, working and making purchases in the marketplace.
To give you the competitive advantage Angela has prepared a keynote address to give you the necessary tools to market your property to the inn seeking public. |
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Regional Meetings 2:00
General Meeting and Officer Reports 2:15 Download the Agenda
At this time the Board of Directors will make reports to the membership regarding the state of the association. There will be ample time for the reports as well as questions and answers.
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It is important to note that the Boar's Head Inn will add a day before, or after this meeting at the same $119.00 rate. The Charlottesville innkeepers will also act as hosts for this event and will have an extra ticket event for those who wish to stay over.
We would like to plan a stay over event. Let us know which appeals to you. This event will be announced at a later date.
- Monticello at Night
- An Evening at Michie Tavern,
- A Trip to the renovated Paramount Theater