Virginia Bed & Breakfasts

Annual Event
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2014 Bed & Breakfast Association of Virginia 

Annual Conference

February 23-25, 2014

445 International Center Drive, Sandston, VA 23150 

(Richmond Airport Holiday Inn)


$119 for members

+$99 each additional attendee (from the same BBAV member property)

$199 for non members Click here to register 


Sunday, Feb 23 - Kick-off Dinner

Registration will open at 3

Vendor Hall is open from 3-5 - this is your only chance to meet with vendors

Reception at 5

Dinner at 6
Member of the Year Award and Key Note Speaker for Dinner: Rita D. McClenny, President and CEO of the Virginia Tourism Corporation (VTC), will discuss the Governor’s tourism agenda, travel trends and marketing strategies, and how B&Bs can partner with the VTC.

You don’t want to miss the first night!

Monday, Feb 24

8:30am Opening Session and Annual BBAV Meeting

8:30am-3pm One-on-one Media Session
(not included in conference registration price, click here to purchase)

Simplifying Google Analytics
Turn $10,000 into $100,000 and Exit with More Money
Trends in Linens
What’s in your cup: new trends in coffee and tea industry

10:45am-11:45am Panels
Extra Revenue Streams, How Not to go Stale, Weddings

12:00pm-2:15pm Lunch and Idea Swap

2:30pm-3:30pm Panels
Getting Press, Construction, Time Management

3:45pm-4:45pm Breakouts
Hosting Wine Tastings at Your B&B
Fire Safety and Evacuation Plans
Advanced Google Analytics

6:00pm Dine Around Richmond (not included in conference registration price)

Tuesday, Feb 25

8:30am-9:30 Key Note Speaker
Tim Wilson, 14-year veteran of and the innkeeping industry, will share detailed information dissecting's quarterly traveler trends surveys. conducts quarterly surveys of thousands of B&B goers so as to better learn how we, as an industry, can always stay ahead of and surpass traveler expectations.  In our surveys we monitor many things including online booking habits, triggers that get folks to book, etc., but in particular, trends among those folks who specifically love staying at B&Bs.  In our Traveler Trends presentation we'll dig deeper into some of the trends we're seeing, and share with you various ways in which you can capitalize on the ever emerging trends of today's traveler.

9:45-10:45 Breakouts
Yield Management - Pricing and promoting your rooms for maximum profit
Branding Bootcamp

11:00-1:00pm Cooking Contest and Conference Closing
*schedule subject to change

Conference Extra: One-on-One Social Media Sessions
Do you need assistance with your personal social media strategy? Do you have questions about Facebook, Twitter, Pinterest or Google+? You have the opportunity to attend a 30-minute, one-on-one session with Tara Stoll of Social Inns. Sessions will take place on Monday from 8:30am to 3pm. Please know your usernames and passwords for your different media platforms. Must pre-pay for this service, $25, by clicking here.

All Breakout Sessions

Simplifying Google Analytics
Scott Thomas – About The Inn
Not only is Google Analytics large (and sometimes complex), but who has time to spend digging through all the information to find something that is actually useful? This session will focus in on just the essentials - the parts that give the best information in the shortest, most straightforward way, and show you how to simplify that even more, so you can get an update at a glance.

Advanced Google Analytics

Scott Thomas – About The Inn
The bottom line for innkeepers is learning what sources are sending bookings. Google Analytics has several tools that provide this information, but the information is not all the same. We'll look how to make sure you can get the information you need, and then we'll look at each one and discuss what each one tells you and how to interpret the information provided by the different tools

Turn $10,000 into $100,000 and Exit with More Money
Peter Scherman and Rick Wolf - The B&B Team
All Innkeepers will exit one day and regardless of time frame, every Innkeeper should have an Exit Strategy. The key ingredients to creating an Exit Strategy are, (1) identifying what your long term goals are, (2) understanding what contributes to your Inn’s value and (3) knowing how to increase value while understanding what negates value. Learn to recognize when it is time to move on by having an Exit Strategy that is complete and realistic, so you can realize the full measure of return on your investment of time and $$$.

Yield Management - Pricing and promoting your rooms for maximum profit
Tim Wilson -
From ADR to RevPar to Yield Management, get a full explaination in easy-to-understand terms how to maximize your income by varying your rates, minimum/maximum stays, cancellation policies and expanding distribution.

What’s in your cup: new trends in coffee and tea industry.
Olivia Oldaker (White Lotus Tea Club) and Jonny Nuckols (Shark Mountain Coffee Company)
Virginia is being recognized for its locally grown food and broad variety of regionally produced wine, beer, and cider. What about other beverages: tea and coffee? They may not be locally grown but massively  consumed by everyone. Let’s look what’s available on the market today:new techniques and flavors. Learn how we can improve the quality of “morning” and “afternoon” beverages and find a way to make it for your customers special or even as your signature drink.

Fire Safety and Evacuation Plans
Ron Reynolds, MPA, MPH, CBO, CFO - Deputy, State Fire Marshal's Office
This informative and interactive hour will cover how to keep your establishment safe from fire, what to do when a fire occurs, what to include in a fire evacuation plan, conducting fire drills, what to expect from a Fire Marshal fire prevention inspection and a question and answer period. Bring your current evacuation plans for Ron to discuss.

Branding Bootcamp
Thad Smith - Brand Director, Virginia Tourism Corporation
Learn tips on creating an effective brand to help people remember your business. Virginia Tourism has created a great brand and you can participate in opportunities under the "Virginia is for Lovers" campaign. Your brand + Virginia is for Lovers = attracting the right tourist.

Trends in Linens
Linda Hayes, ijk Partners representing Comphy Co
Are your guest rooms attractive and manageable to maintain? How do your rooms compare to the current trends today pushed to consumers via magazines, Pinterest and more? Join this session for a hands on view of current trends in bed linens and how you can update the look of your beds easily and affordably.

Build the fun and profit with an unforgettable Wine Tasting Event
Donn and Carl Henrickson
With a few simple basics, a wine tasting element can be the perfect marketing tool to fill rooms and have your guests become your biggest fans. 
For this session, we have invited Carl & Donna Henrickson, marketing executives and Owners of Little Washington Winery, to discuss a simple step by step plan for hosting a casual daily wine tasting adventure in your B&B. We'll also discuss a more elaborate plan for hosting an organized wine tasting experience that can put you on top of everyone's favorite B&B list. The goal of both is more guests and more profit ... and to have all of your guests swirling, sniffing, sipping (and recommending you) with the best of them.

Getting Press – From cover stories on magazines to making the evening news, how to get 15 minutes of fame.
Keith and Cindy Hummer from The Inn on Campbell
Tammy Holloway from Bay Haven Inn of Cape Charles

Time Management - When do you focus on emails, social media, cleaning, breakfast, guests, grocery shopping, volunteering and participating in community groups or organizations, and family… Oh MY!
Christine Hasbrouck from Grey Swan Inn
JoAnn Hazard Middleburg Country Inn

How Not To Go Stale – Staying fresh is hard to do. Learn new things you can do at your B&B to attract additional guests: from pet or kid friendly to going green or making your B&B the local gathering spot and more.
Jim Hasbrouck from Grey Swan Inn
Sue Erwin from Fox Hill Bed & Breakfast and Cottage Suites
Pickett Craddock from Oak Grove Plantation B&B

Weddings – What do you do to make your weddings successful? Big or small, in the house or at an events center, learn more from current B&B's successes. 
Ellen Goldberg from Briar Patch Bed and Breakfast Inn
Ken Fisher from The Vintager Inn

Extra Revenue Streams – From packages, events, luxury upgrades and more. What small and large extras can you do at your property to bring in extra income?
Joyce Beliveau from Beliveau Estate
Lisa LaMontagne from Inn at Onancock
Jack North from Mayhurst Inn

Construction - Small projects to major overhauls. How do you decide when to renovate? Also, get tips for those who are thinking about construction projects, handy resources.
Kim Fort from Harmony Manor B&B
Dave Lanford from Iris Inn

Cooking Contest
Our chefs will make a breakfast main dish that is either vegan, gluten free or dairy free. One lucky attendee will be selected to join our panel of judges. Samples will be provided.
Chef David Dunlap from Ashby Inn
Les Cooper from Cooper's Landing Inn & Traveler's Tavern
Danielle Savard from Le Bleu Ridge B&B
Nickie Aldridge from Tree Streets Inn
Rachael Worsley from Waypoint House B&B

Rooms are starting at $75 a night with breakfast at the Holiday Inn Richmond Airport by using Group Code: BAV

Rooms are starting at $85 a night with breakfast at the Hilton (which is next door and easy to walk to) by using Group Code: BBAOV

Aspiring Innkeepers Seminar on Saturday Feb 22 and Sunday Feb 23. Details here.



Mid-Atlantic Innkeepers Trade Show and Conference

Seasoned innkeepers, new innkeepers and aspiring innkeepers are invited to attend the 6th Annual Mid Atlantic Innkeepers Trade Show and Conference in cooperation with the West Virginia Bed & Breakfast Association, the Pennsylvania Association of Bed & Breakfast Inns, the Authentic Bed & Breakfasts of Lancaster County, the Empire State Bed & Breakfast Association, the Bed & Breakfast Association of Virginia, Preferred Inns of New Jersey, Select Registry and other state B&B Associations.